About
From helping build Careem's iconic brand voice and social community from the ground up, to architecting global CX turnarounds at Taster, to launching CBIx — a new innovation lab and ventures entity transforming what a bank can be — my career has centered around creating meaningful engagement at scale.
Today, my passion sits at the intersection of brand, customer experience, innovation, and ecosystem building. Whether it's shaping next-gen financial products, building community-driven brands, or mentoring startups across emerging tech, I focus on multiplying impact wherever I go.
12+
Years in Brand, CX & Innovation
500K+
Monthly engagements built at Careem
30→90%
CSAT transformation at Taster
$3.1B
Acquisition journey at Careem→Uber
Recognition
Digital Transformation Leader of Tomorrow
Inc. Arabia · Leaders of Tomorrow Awards · Sofitel Dubai The Palm, 29 July 2026
Recognised at the second edition of Inc. Arabia's Leaders of Tomorrow Awards for the work behind CBIx — building an innovation lab and ventures entity inside a bank, and the brand, partnerships and programmes that came with it.
Read the coverageCareer Highlights
Built one of the region's most beloved brand voices at Careem, driving 500,000+ monthly engagements and leading the online personality of the brand right through to the $3.1B Uber acquisition.
Architected a global CX transformation at Taster, raising CSAT from 30% to 90%+ and building a multi-country CX organization from scratch.
Led the creation and launch of CBIx — building the brand, identity, assets, and communication strategy — while shaping partnerships, PoCs, and innovation programs across AI, Web3, and next-gen banking.
Drove multiple innovation initiatives at CBI, from AI-powered advisory pilots to metaverse activations, while co-designing the bank's 5-year CX strategy with KPMG.
Experience
Head of Impact
CBIx
2025 — Present
Driving CBIx's mission to create meaningful change through innovation, ensuring breakthrough technologies deliver positive outcomes for communities and stakeholders.
Senior Manager, CX & Innovation
Commercial Bank International
2022 — 2025
Elevated customer experience and expanded into innovation leadership. Built digital-first customer journeys and pioneered new technology proof-of-concepts.
Global Head of Digital CX
Taster
2020 — 2022
Architected a global CX transformation, raising CSAT from 30% to 90%+ and building a multi-country CX organization from scratch.
Careem
5 yrs 10 mosDirector of Social and Community
2018 — 2019
Unified the brand voice across markets and led a 45+ person team, steering communications through the $3.1B Uber acquisition.
Global Head of Community Management
2016 — 2018
Led and scaled one of the region's most influential social media community functions, driving 500,000+ monthly engagements during Careem's hyper-growth phase.
Social Media Manager
2014 — 2016
Joined at an early stage and built Careem's social presence from scratch — including tone of voice, content foundations, and community operations.
What I Do
Latest
What I've been sharing lately.
Ihab @ihab
Aug 7, 2026
Pistachio. Not the colour anyone expected Samsung to lead with… and somehow it worked! Straight out of the box — no filters, no edits, just what it actually looks like in real light. #GalaxyZFold8
Ihab @ihab
Aug 5, 2026
I got a very special delivery today! @FurlanMarri — featuring the 4.5 billion-year-old Muonionalusta meteorite on the dial.
2.5K views
Ihab @ihab
Aug 4, 2026
Airdropping files from a Samsung to an iPhone feels illegal. Not complaining though!
126 views
Ihab @ihab
Jun 27, 2026
Everyone keeps asking the same thing — friends, family, half of Reddit: “which credit card is actually right for me?” So I built the answer: perkly.ae
833K views · Pinned
Ihab Ahmed
Head of Impact at CBIx · Jul 30, 2026
Recognition. That's the tweet. This isn't X, though, so here's some context.. Inc. Arabia hosted its second Leaders of Tomorrow Awards in Dubai, and I was honoured to receive the Digital Transformation Leader of Tomorrow award.
Ihab Ahmed
Head of Impact at CBIx
I guess I am an influencer now. 🤣 Glad to see my favourite Spigen Inc case getting some attention...
Ihab Ahmed
Head of Impact at CBIx
Start. Experiment. Learn. Rinse and repeat. Episode drops tomorrow! 🎙️ The Success Revenue Podcast — on AI opportunities and finding what's actually worth pursuing.
Connect
I'm always open to connecting with leaders, builders, operators, and founders shaping the future of customer engagement, fintech, and innovation.