Chevrolet and Al Ghandi Auto Unveil Global-First Experiential Showroom in Dubai
Chevrolet has put a showroom inside City Centre Mirdif, and GM calls it a global first. Four zones, LED walls, a café, and a Corvette corner with a driving simulator. The useful bit is that you can browse, test drive and buy in one mall visit. Read the footnote, though: “global first” rests on GM’s own internal assessment.
Supplied by Chevrolet Arabia.
UAE – 19 October 2026 — Chevrolet has officially opened its global-first¹ Customer Experiential Showroom at City Centre Mirdif, introducing a bold new vision for automotive retail in the UAE.
Developed in partnership with its exclusive Dubai dealer, Al Ghandi Auto, the showroom brings Chevrolet to one of the city’s leading lifestyle destinations and gives customers a complete Chevrolet ownership journey under one roof - from discovering the latest lineup and configuring a preferred vehicle to arranging a test drive and completing the purchase.
Spanning more than 630 square meters, the space blends physical and digital touchpoints to create a streamlined customer journey with Chevrolet. Expansive LED walls, large digital screens and interactive tools allow visitors to compare vehicles, understand features and personalize configurations before speaking with product specialists.
Reimagining the customer experience
The showroom is organized into four key zones: a Lifestyle Zone showcasing Chevrolet’s SUV range; an Off-road Zone focused on weekend and adventure-ready vehicles; a New Energy Vehicles Zone highlighting the brand’s EV and PHEV portfolio; and a dedicated Performance Zone celebrating Corvette, complete with immersive storytelling and an interactive driving simulator.
A modular layout allows the environment to adapt to new launches, seasonal campaigns and exclusive events, ensuring the experience remains fresh and relevant. A lounge area, café corner and curated Chevrolet merchandise further reinforce the space as a welcoming, hospitality-inspired destination.
Chevrolet has always been about enabling people to go further, and that idea extends to how they experience our vehicles. This global-first showroom brings the full Chevrolet world - from SUVs and performance cars to New Energy Vehicles (NEVs) - into one destination where customers can explore the brand in a way that feels natural to them. It is a significant step forward for Chevrolet in the UAE, combining the energy of a lifestyle destination with the expertise and reassurance customers expect when choosing a new vehicle.
Global meets local when it comes to design
The concept was developed in collaboration between Chevrolet’s local Omnichannel Team, the GM Global Design’s Industrial Design team and leading international and regional specialists including Universal Design Studio and ALEC Construction, combining automotive expertise with contemporary retail thinking to deliver an immersive, future-ready environment.
The design of the Chevrolet Experiential Showroom is tailored to the needs of the Dubai market while preserving Chevrolet’s iconic brand identity. Our team set out to create a functional, interactive experience for every visitor—one that offers opportunities to get up close with the products, explore their materials, and even experience how the vehicle feels on the road through an onsite simulator. The Chevrolet Experiential Showroom comes to life with premium finishes, and is inspired by the design of our new, modern Chevrolet dealership.
The project also underscores Chevrolet’s long-standing partnership with Al Ghandi Auto and its deep understanding of Dubai customers.
For decades, Al Ghandi Auto and Chevrolet have grown alongside Dubai, and this showroom is the next chapter in that journey. UAE customers are embracing new and exciting ways to shop, and this showroom brings that mindset to the Chevrolet ownership journey, seamlessly blending physical and digital touchpoints. From exploring and test driving the full Chevrolet lineup to configuring and completing a purchase, customers can now experience the entire purchase journey in one convenient destination at City Centre Mirdif.
Visitors are now welcome to explore the new Chevrolet Experiential Showroom at Mirdif City Centre in Dubai. For more information, please visit www.chevroletarabia.com.
¹ Based on GM’s current internal assessment of showroom formats and retail concepts
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